In the app
A calm snapshot of a person and what's next — tap interests or rows on mobile; on a larger screen you see both together.
Son · turns 10 in 12 days
Into Lego builds, kickabouts, and anything Jurassic. Keep it calm: no drum kits, sirens, or "guess what noise this makes" toys — mum's sanity is non-negotiable.
Gift lens: Lego — mix blends themes when you pick more than one.
Suggestion 1 of 4 — tap interests to remix the list, or "Suggest gifts" for the next idea.
LEGO Icons Back to the Future Time Machine — a serious display build, no batteries.
In the app, suggestions are personal to each person's profile — interests, sizes, and what to avoid.
Amazon UK links are part of our affiliate disclosure.
Son · turns 10 in 12 days
Into Lego builds, kickabouts, and anything Jurassic. Keep it calm: no drum kits, sirens, or "guess what noise this makes" toys — mum's sanity is non-negotiable.
Gift lens: Lego — mix blends themes when you pick more than one.
Suggestion 1 of 4 — tap interests to remix the list, or "Suggest gifts" for the next idea.
LEGO Icons Back to the Future Time Machine — a serious display build, no batteries.
In the app, suggestions are personal to each person's profile — interests, sizes, and what to avoid.
Amazon UK links are part of our affiliate disclosure.
Why this exists
Forgetting dates and guessing gifts isn't a personal failing — it's a volume problem.
Most households juggle dozens of people, school dates, and life admin. Full references for the figures below sit at the foot of this page — no click needed if you'd rather just read on.
53%
of UK Christmas shoppers said choosing gifts people will like was difficult
YouGov, Nov 2023
£1.2bn+
estimated value of unwanted gifts wasted in the UK each year (press estimates; varies by survey)
Trade press / retail reports
61%
of Brits surveyed admit forgetting birthdays and anniversaries — often because life is too full
Moonpig-commissioned UK survey, 2020
64%
of UK women buy gifts for friends vs 37% of men — women lead gifting across most relationships
YouGov Profiles GB, 2025–26
Academic work on gendered cognitive labour also suggests planning and remembering often stay uneven at home — the Bath / Socius publication is listed with the other references below.
If this sounds familiar, you’re not alone — start free whenever you’re ready.
On your phone and laptop
Subscribe your Forevery dates to your device calendar.
After you sign in, open Profile and copy your private calendar link. Add it once to Apple Calendar or Google Calendar— birthdays, reminders, and gatherings land beside school runs and work meetings. Read-only and yours alone.
One subscription URL
Works like any other calendar feed — refresh follows your device's rules.
Private by design
The link is unique to your account. Don't share it like a public web page.
Typical setup
- 1Sign in to Forevery, then open Profile.
- 2Copy your calendar link under Calendar sync.
- 3In Apple or Google Calendar, choose "Add subscribed calendar" and paste the URL.
Add your people in Forevery, then subscribe your dates — Apple or Google will remind you everywhere you already look.
What you get today
Everything important about everyone you love — organised, not scattered across notes and chats.
Forevery is deliberately web-first: it runs in the browser and on your home screen, with a layout that works at the kitchen table and on the school run.
People you actually know
Photos, birthdays, anniversaries, interests, sizes, allergies, notes — the mental load, saved once.
Events + UK holidays, automatic
Christmas, Easter, Mother’s Day, Father’s Day, Valentine’s, Bonfire Night, and birthdays in one radar.
Calendar view & party planning
See what’s coming at a glance; gatherings get guest lists, WhatsApp sharing, and printable PDF invites.
AI gift ideas in seconds
Suggestions tuned to who they are — with UK retailer links when you’re ready to buy (Amazon UK, Moonpig, and more).
Reminder schedule built in
Planned nudges before the date (emails come later; you see the timeline in the app today).
WhatsApp without the faff
Share event details in one tap; add a group invite link when you’ve created the chat.
PDF invites to print or forward
Several visual styles — date, details, and your group link in a tidy page.
Gifts, tracked
Ideas, retailers, and status from spark to “given” — less duplicate buying, fewer last-minute panics.
Your phone, like an app
Add Forevery to your home screen from Profile — opens full screen, right next to your calendar.
Step-by-step walkthrough — every tab explained
That's the lot — in one calm app. No credit card in the prototype.
How it works
1
Add your people
Names, dates, what they love, what to avoid — the mental load, written down once.
2
See what's ahead
Birthdays, anniversaries, and the big days on your calendar — with space for parties and plans as we grow.
3
Act in good time
Gift ideas, reminders, and nudges so you're never scrambling the night before.
Full walkthrough — every tab and action
Three steps above — one account. Jump in and add someone you can’t afford to forget this year.
On the roadmap
Groups and categories
Today, everyone sits in one list — simple and honest. Soon you'll be able to organise the way you actually think: family here, friends there, the kids and school runs in their own lane, plus weddings, parties, and all the gatherings that don't fit a spreadsheet.
Ready to stop running out of time and ideas?
Free to start — add your people, hook up your calendar, and breathe.
Magic link or Google — then you're in. No subscription gate in the prototype.
Research sources
Links open in a new tab. Figures on this page are taken from the sources described; waste-total estimates vary by year and method.
- YouGov — The stress of gift shopping (2023)UK online survey, 14–16 Nov 2023, nationally representative sample of 2,176 adults. Reports 53% of Christmas shoppers finding it difficult to choose gifts people will like, and 45% very or somewhat stressed about gift shopping.
- The Industry — Why Brits are tossing over £1.2 billion worth of giftsSummarises market estimates of UK unwanted gift waste; other outlets (e.g. Retail Voices, Oxfam Christmas research) publish related figures — totals vary by year and methodology.
- Moonpig Group — New research: Brits more forgetful about special dates (2020)Press release on Moonpig-commissioned UK research: ~61% of respondents linked forgetting birthdays/anniversaries to having too much on; 29% had forgotten a parent’s birthday; 28% missed a best friend’s birthday.
- YouGov — How men and women differ in gift-giving habits in the UKYouGov Profiles rolling GB data (methodology on page): women more likely than men to buy gifts for friends (64% vs 37%), parents, and many other occasions.
- University of Bath / Socius (2025) — summary on cognitive household labourPeer-reviewed work on “gendered cognitive stickiness” and disproportionate mental load; popular summary e.g. Phys.org coverage, Oct 2025.
Convinced? Bring your people in — it takes less time than one rescue trip to the petrol station for a card.